Great report! Key points:
* 1 in 5 urban Indians have used a SMS based VAS service either as a one-off or on subscription basis
* SMS is an effective marketing tool, showing conversion rates a lot higher than other conventional mediums i.e. TV/Radio etc. 1 in 3 Urban Indian has acted in some manner over the SMS i.e. forwarding to others or enquiring about it.
* SMS, an advertising medium, has an interaction rate of around 5%
* A quarter of urban Indians have participated in some sort of SMS contest, a valuable tool for getting consumers involved with products/services
Tuesday, July 14, 2009
Monday, July 6, 2009
SMS 2.0 Marketing - CZ Intro pitch
Time flies when you are having fun. Its been way too long since our last update. We've been in hand-to-hand combat mode - trying to win over new clients.
Thought we would upload our latest presentation. Contact : umesh@cellzapp.com; 9886624054
Thought we would upload our latest presentation. Contact : umesh@cellzapp.com; 9886624054
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