Great report! Key points:
* 1 in 5 urban Indians have used a SMS based VAS service either as a one-off or on subscription basis
* SMS is an effective marketing tool, showing conversion rates a lot higher than other conventional mediums i.e. TV/Radio etc. 1 in 3 Urban Indian has acted in some manner over the SMS i.e. forwarding to others or enquiring about it.
* SMS, an advertising medium, has an interaction rate of around 5%
* A quarter of urban Indians have participated in some sort of SMS contest, a valuable tool for getting consumers involved with products/services
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