One more community deployed. SMS BOLB to 59595 (BSNL customers in India). Users can pick one of four communities to participate in: Taza Khabar, Bolllywood, Sports, Love Tadka.
Boliye BINDAS, kamaiye points, jeetiye rewards!
Tuesday, August 10, 2010
Tuesday, May 18, 2010
Have Your Say on ESPNStar
Here's a biggie for us. We've powered a SMS sports community for ESPNStar. SMS HYS to 53776 (India).
Thrilling on many levels. Sure its a huge milestone for our company. More so, its huge for sports nuts like us. Being a sports nut is now also counted as work. Perfect!
Thrilling on many levels. Sure its a huge milestone for our company. More so, its huge for sports nuts like us. Being a sports nut is now also counted as work. Perfect!
Tuesday, April 20, 2010
Chirp 2010
The first Chirp (Twitter developer) conference took place last week and this presentation is great. It validates why we built the twextter application. Slides 15-34 cover SMS. Enjoy.
Eating our own Dogfood - Twitter Mobile
View more presentations from lrechis.
Sunday, April 4, 2010
SMS crazy
In this day of iPads, iPhones, App stores we get asked why we are nuts about SMS. These new products are thrilling and represent a great opportunity. But if you want your mobile marketing campaigns to reach a broad target audience, SMS is the way to go. A picture is worth a thousand words and this one from Chetan Sharma Consulting (Global Wireless Data Market 2009 updated March 2010) is excellent.
Monday, March 29, 2010
CellZapp in the mix :)
A little publicity. With the right crowd:
July Systems, Indiagames, GoBindaas Ink IPL 3 Deals; Complete List Of Mobile Partners - MediaNama
July Systems, Indiagames, GoBindaas Ink IPL 3 Deals; Complete List Of Mobile Partners - MediaNama
Thursday, March 18, 2010
twextter is born
We are extremely proud and pleased to release our Twitter app, twextter, to public beta. We love it - but then again there is just a hint of bias in this assessment! Its a simple little app and hope folks love it too. We'll take some time to gather some feedback and then promote it in earnest.
On a separate note we've got another great client SMS 2.0 community project underway. Can't say a whole lot now. Just that we are excited about it.
UPDATE: Aug 10, 2010
Twitter launches Fast Follow: http://blog.twitter.com/2010/08/introducing-fast-follow-and-other-sms.html
This can be a big game changer for SMS marketing vendors. As we outlined in our Twextter use case slides (http://www.slideshare.net/cellzapp/twextter-use-twitter-to-run-sms-contests-campaigns), Twitter can serve as a SMS platform for marketing events. Why would a brand want to pay to acquire a short code, hire services of a SMS marketing application vendor and then pay for SMS costs? If users can follow their twitter ID (and do so without needing an account) that would reach out to a majority of their customers via the mobile phone (all phones). Those wishing to respond back would need to SIGNUP (using this command via SMS). Twextter becomes a perfect SMS marketing app for these brands.
We got a sense of this as we talked to digital agencies in India. Brands would certainly appreciate not having to pay for SMS costs and now they can do so. We also realized that we should focus our SMS community product for customers who wanted to make money via premium short codes (which Twitter does not enable) and those who already have an established SMS brand identity (a shortcode, a keyword, a long code). Lets see how this all plays out.
On a separate note we've got another great client SMS 2.0 community project underway. Can't say a whole lot now. Just that we are excited about it.
UPDATE: Aug 10, 2010
Twitter launches Fast Follow: http://blog.twitter.com/2010/08/introducing-fast-follow-and-other-sms.html
This can be a big game changer for SMS marketing vendors. As we outlined in our Twextter use case slides (http://www.slideshare.net/cellzapp/twextter-use-twitter-to-run-sms-contests-campaigns), Twitter can serve as a SMS platform for marketing events. Why would a brand want to pay to acquire a short code, hire services of a SMS marketing application vendor and then pay for SMS costs? If users can follow their twitter ID (and do so without needing an account) that would reach out to a majority of their customers via the mobile phone (all phones). Those wishing to respond back would need to SIGNUP (using this command via SMS). Twextter becomes a perfect SMS marketing app for these brands.
We got a sense of this as we talked to digital agencies in India. Brands would certainly appreciate not having to pay for SMS costs and now they can do so. We also realized that we should focus our SMS community product for customers who wanted to make money via premium short codes (which Twitter does not enable) and those who already have an established SMS brand identity (a shortcode, a keyword, a long code). Lets see how this all plays out.
Tuesday, February 16, 2010
CellZapp partners with GoBindas
CellZapp partners with GoBindas (http://www.gobindas.in/Partners.html) to deploy SMS 2.0 marketing services in Indian market.
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