Tuesday, April 20, 2010

Chirp 2010

The first Chirp (Twitter developer) conference took place last week and this presentation is great. It validates why we built the twextter application. Slides 15-34 cover SMS. Enjoy.

Sunday, April 4, 2010

SMS crazy

In this day of iPads, iPhones, App stores we get asked why we are nuts about SMS. These new products are thrilling and represent a great opportunity. But if you want your mobile marketing campaigns to reach a broad target audience, SMS is the way to go. A picture is worth a thousand words and this one from Chetan Sharma Consulting (Global Wireless Data Market 2009 updated March 2010) is excellent.