TRAI as we might....

There is a lot of information out there about TRAI creating new regulations to fight SPAM so we will not attempt to report on it here. We like many others understand TRAI's goal to improve the customer's experience and eliminate SMS SPAM harassment. However the recent regulations have certainly not properly accounted for the fact that SMS services do add value and especially those that a user specifically opts-in for. Furthermore regulations have made interactivity a lot more cumbersome for users which destroys a key value proposition for SMS. We are sure that over the days as the regulations and unintended drawbacks become more apparent TRAI will create rules that align with those in many countries (where opt-in and interactivity thrive).