Gamification of SMS

Happy to see WATBlog cover Hungama's Cricket Stock Exchange game.

Our piece in this game is the Pavilion which allows users to engage with content via SMS and earn virtual currency that can be used in the game. The integration is seamless and as users engage via SMS their winnings are reflected in their CSX$ balance.

We believe this is an ideal mechanism to enable users to earn virtual currency on social/mobile games in the Indian market (and possibly other SE Asian markets where credit card/Paypal penetration is low especially amongst younger demographics). This mechanism is similar to "offers" that game players on social networks can participate in, so as to earn currency. In the CSX game the offer is to engage with content that is relevant to the game itself but this could be extended to any form of engagement (including with third party content - take a survey, rate a movie/product, agree to subscribe to receive new video/game/application links, etc.).

In an earlier article WATBlog covered how Facebook and Zynga had partnered with MOL to bring credits to the Indian market via gift cards. We think that SMS offers enabled via our platform could be an attractive alternative for users.

Ouch: BSNL connectivity issues

Working to resolve this asap. Impacting outgoing messages.